This book, also subtitled "How to earn your living from the things you love to do", is written by Pete Mosley, who is the well-respected Business Editor of Craft & Design Magazine.
The book is aimed at:
People with a hobby which is on the verge of becoming a business,
People looking to escape the 9-5, or through redundancy or change of circumstances, are looking to start afresh.
Start-Ups and fledgling businesses needing ideas, inspiration, or guidance.
Mature businesses that need fresh thinking and are considering diversification.